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Search Engine Marketing


Content is King

After a list of keywords has been generated for your Website, it is passed along to our content writers, who create unique content. Using their training and experience, our writers will ensure that your copy utilizes the keywords in accordance with the right densities and marketing of your site. In addition, they will consult you before getting started on your content to be confident that the essence of your Website is not compromised.

We advocate improving Web site search engine optimization by using a "follow the leader" approach to keyword selection and page wording. For a major search engine, your search rank, placement, optimization, and web site placement ranking are commonly controlled by META keywords at the top of each page and the text that appears on your web site.

Once you know what keywords worked for the "leaders", you can be guaranteed to "beat the leader" and do even better using the strategy of promoting effective optimization of certain keywords. Affordable web site ranking strategy requires optimization of these key terms that will place you ahead of your competition on the search engine ranking, so knowing the keywords used by your competition is a most important first step. Our professional SEO specialists understand that good ranking excludes keyword spamming, and careful optimization of effective keywords will provide a guaranteed, affordable advantage.

Our optimization engineers will work with our copywriters to integrate the optimized content within your Website. Our technicians will redevelop your site to optimally communicate your keywords to search engines. Moreover, all aspects of a Website, including its architecture, meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and best meet search engine algorithms. The staff of our design office is dedicated to maintaining the design integrity and essence of your Website.

Reporting Results

Before we start the optimization process, it is essential to run a ranking report to show where your Website ranks with the various search engines. Once this process is complete, we send you the report so you can see the results. Once optimization is complete, we run reports again every thirty days to check on the progress of your Website - you will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff runs weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or e-mail you just to check in, and we also invite you to call our staff any time with questions.

Link Development

One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with your Website. As a major part of the service that we offer, link development is absolutely essential to the success of your Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.

Fees will depend on how competitive your keywords are. If you are interested in a quote, please request a quote online. Also, provide your phone number and when the best time is to reach you. One of our analysts will evaluate your page and get back to you as soon as possible!